Beauty and Hank McCoy.
Aug. 31st, 2009 03:43 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
alexandraerinI'm about 2,000 words into what I think's going to be another well-received MU update, but as I break for a late lunch I want to say a few words about the Walt Disney Corporation's acquisition of Marvel Comics.
Five words, actually:
Desperate Housewives and Kill Bill.
For those who are worried that Marvel's going to be Disneyfied, it's worth taking a moment to remember that not everything that's attached to Walt Disney the corporate entity is wholesome family entertainment. If they don't put the mouse ears on the front cover and don't attach the Disney name to the front of Marvel, then they aren't going to be too worried about how things like gay ensemble members or assassin protagonists or what have you reflect on their brand. And they're not likely to put the ears on the front cover when the entire point of this acquisition can be explained by the fact that Iron Man made half a billion dollars from a demographic that Disney only tapped for the first time with Pirates of the Caribbean.
Disney likes Pirate money. They want more of it.
I am a little worried about this upsetting the applecart as far as the nascent Avengers movie franchise. Iron Man II seems like a done deal, but if Thor falls through we'll be robbed of the chance to see BRIAN BLESSED in the role he was born to play.
But at the same time, mergers and acquisitions often mean shake-ups at the highest levels, so I'm getting ready to cry so many emodile tears if Joe Quesada ends up ousted in favor of someone who knows the importance of Happily Ever After.
Five words, actually:
Desperate Housewives and Kill Bill.
For those who are worried that Marvel's going to be Disneyfied, it's worth taking a moment to remember that not everything that's attached to Walt Disney the corporate entity is wholesome family entertainment. If they don't put the mouse ears on the front cover and don't attach the Disney name to the front of Marvel, then they aren't going to be too worried about how things like gay ensemble members or assassin protagonists or what have you reflect on their brand. And they're not likely to put the ears on the front cover when the entire point of this acquisition can be explained by the fact that Iron Man made half a billion dollars from a demographic that Disney only tapped for the first time with Pirates of the Caribbean.
Disney likes Pirate money. They want more of it.
I am a little worried about this upsetting the applecart as far as the nascent Avengers movie franchise. Iron Man II seems like a done deal, but if Thor falls through we'll be robbed of the chance to see BRIAN BLESSED in the role he was born to play.
But at the same time, mergers and acquisitions often mean shake-ups at the highest levels, so I'm getting ready to cry so many emodile tears if Joe Quesada ends up ousted in favor of someone who knows the importance of Happily Ever After.
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on 2009-09-01 05:32 am (UTC)If Disney does actually exert any editorial control, I expect it will be over things like "QUIT KILLING OFF ICONIC CHARACTERS IMMEDIATELY AFTER FINALIZING THEIR MOVIE DEALS" and "WHEN ONE OF YOUR FLAGSHIP CHARACTERS MAKES A 600 MILLION DOLLAR MOVIE DON'T MAKE THEM A WAR CRIMINAL."
My hope is that a greater focus on brand continuity will have a beneficial effect on story continuity, as an official policy against the sort of radical reinventions that every new creative team feels the need to do will obviate the need for the next creative team to undo them.